"Change brings opportunities... On the other hand, change can be confusing." - Michael Porter
Both are true... and, in this case, change is being forced upon all of us.
We at Integrity AVL feel it's our duty to take the confusion out of change for our clients.
Here's what's changing...
Due to the FCC spectrum auction, use of wireless microphones and personal monitor systems in the frequencies between 616 MHz - 653 MHz and 663 MHz-698 MHz ("600 MHz Band") will eventually be prohibited by law.
Sound scary? It isn't really, but customers using wireless systems that operate in the 600 MHz Band should plan to transition to another range of spectrum.
...and here's your opportunity
To help make that transition easier for you, Integrity AVL is proud to be a part of Shure’s 600 MHz Wireless Rebate Program. This program allows you to trade in your existing (and soon to be obsolete) wireless system for a rebate towards your purchase of a new system.
And here's even better news - your expiring system doesn't even have to be from Shure to take advantage of this rebate. You read that right -- Shure will take in your old non-Shure systems and give you a rebate towards a new Shure system.
How does Shure’s 600 MHz Wireless Rebate Program work?
1) Use this tool to check if your old Shure or non-Shure system is eligible for trade-in.
2) Purchase a new eligible Shure wireless system from Integrity AVL.
That's it. Really.
We'll submit all the paperwork for you and ship your old unit back to Shure. You won't have to mess with it. In about 8-10 weeks you will receive your rebate directly from Shure.
The hardest part? Choosing which new Shure system is right for you... and we can help you with that, too.
If this all sounds like too much work or is still just a little too confusing for you, we get it. Just contact us at Integrity AVL and we will handle it for you, consulting with you every step of the way (as we always do).
How much of a rebate can you expect from Shure?
Rebates are paid per channel. To qualify for the full eligible rebate amount, the number of returned channels must match the number of purchased channels.
Wireless Systems come in a variety of configurations. Receivers may have multiple channels. In the case of PSM systems, transmitters can also be multi-channel. Receiver types include tabletop, camera mount, bodypack, and rack mount. Transmitter types include handheld, bodypack, plug-on, and rack mount (in the case of PSM or IEM transmitters).
Confused? Integrity AVL can help clear up any questions you might have.
How long do I have to take advantage of this opportunity?
The rebate program runs until April 30, 2018.
More info for us nerds
You may review Shure's rebate requirements by clicking here.
If you really want to know all the details about the FCC spectrum auction, Shure explains it all for you -- just click here.
Oh and who is Michael Porter? He's known for his theories on economics, business strategy, and social causes. He is the Bishop William Lawrence University Professor at Harvard Business School... and he's originally from Ann Arbor, MI. Porter is the author of 18 books and numerous articles including Competitive Strategy, Competitive Advantage, Competitive Advantage of Nations, and On Competition. A six-time winner of the McKinsey Award for the best Harvard Business Review article of the year, Professor Porter is the most cited author in business and economics.